London Fashion Week SS15: All about the practical new normal October 08 2014

This season, London Fashion Week seemed to be all about simplicity and comfort - from editors and front row guests choosing trainers and flats instead of stilettos to the actual shows on the catwalk.

Low-key dressing is now in even at fashion week, as it’s all about a practical look that will carry you through those long days at Somerset House (and several different venues in the case of journalists). Of course personal style is not always about following trends, but sometimes a trend comes along that speaks directly to you.

As a designer and jewellery maker, my looks reflect my practical and creative lifestyle, so comfy-chic is the way to go. Bellow are some highlights of what I loved the most at London Fashion Week this season.



The cartography print at Christopher Raeburn's show was definitely appealing for any travel lover. It was cartography but with a touch of Japanese art in its tracing style. Simply beautiful and easy to wear.



Denim has always been the ultimate practical choice and this season it gained the runway, even in high-end shows like Burberry. This delightful denim reinvention came in new shapes, stylings and even crafting, as is the case of Faustine Steinmetz, with fabrics all hand-made in her East London studio.

Faustine Steinmetz


Marques Almeida and Helen Lawrence (Fashion East)



Rulling model's complexions this season was a look of effortless flawless perfection, with no bright lipsticks or bold eyeliners. It was all about looking fresh-faced, something we can definitely take to our day to day lives: more skincare and less make-up to cover our bad habits. Even though the fresh-face look of the runways takes a professional to achieve, its good to know we can still be on-trend even in our boring days.

Backstage at Jonathan Saunders